“As CEO of a PR consultancy, I’ve always
enjoyed dissecting the “why” behind effective communications. Since penning a
column for Technology Marketing magazine back in 2003 called “Heard a Good
Story Lately?” I’ve been intrigued specifically with the variables that cause
different types of communications to stand out. This intrigue led me to develop
a training curriculum designed to help companies embrace the art of
storytelling in their communications and to write this blog. Read more about
the blog here. (Lou Hoffman, President and CEO - The Hoffman Agency.
Mail: lou@ishmaelscorner.com”)
