Cerca nel blog

sabato 10 settembre 2011

DKNY – DONNA KARAN NEW YORK










The mission of the Donna Karan Company, as a design driven company, is to represent the international pulse of New York in the design, marketing and delivery of a complete lifestyle system to a global customer. We will apply the highest standards of creativity, integrity, quality and innovation to our products and concepts. DKNY - Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

ABOUT DONNA KARAN - "Everything I do is a matter of heart, body and soul," says Donna Karan, chief designer of the international company that bears her name. "For me, designing is an expression of who I am as a woman, with all the complications, feelings and emotions." In fact, Karan credits her feminine instincts for the success of the company she founded in 1984 with her late husband Stephan Weiss, which went on to be come a publicly-traded enterprise in 1996, and then five years later, was acquired by its present owner, the French luxury conglomerate, LVMH , Moet Hennessy Louis Vuitton. Says Karan, "That I’m a woman makes me want to nurture others, fulfill needs and solve problems. At the same time, the artist within me strives for beauty, both sensually and visually. So design is a constant challenge to balance comfort with luxe, the practical with the desirable." How Karan meets that challenge can run from the simplicity of a bodysuit (where it all began) to the artisan glamour of a limited edition hand-painted devore dress. Whatever form the design takes, Karan will tell you it begins and ends with the body - its sensual expression, sense of security, and freedom of movement. A modern system of dressing, Karan’s concept is based on seven easy pieces, where a handful of interchangeable items work together to create an entire wardrobe that goes from day to evening, week day to weekend, season to season. "I’m designing for an international man and woman. A creative person who never knows where a day is going to take them," says Karan. "That’s why New York is on the label. It sets the pace, the attitude." Speaking in a multi-cultural language of fashion, Karan is inspired by the life and innate style of the artist. Quintessential hallmarks include black cashmere, leather, stretch and molded fabrics, often developed by Karan, as well as silhouettes that wrap and sculpt the body. For Karan, it’s never been just about clothes; It’s about lifestyles. She sees the entire picture from head-to-toe, from function to aesthetic. Handbags and shoes are designed right alongside the clothes. "How do I dress the leg?" inspired Donna Karan Hosiery. "The right bra?" Donna Karan Intimates. "The perfect glasses?" Donna Karan Eyewear. The list goes on to include belts, accessories and, as Karan puts it, "Everything you need to pull yourself together." Karan’s quest for the perfect jeans, as well as her desire to dress her daughter Gabby, resulted in the 1989 birth of DKNY. Fast fashion with an urban mind-set, DKNY is what Karan calls "the pizza to Collection’s caviar." DKNY grew so popular and diverse that other brands and labels spun from it, including DKNY Jeans, DKNY Active, DKNY Underwear, DKNY JEANS Juniors, and DKNY Kids. (Not surprisingly, Karan’s grandkids and friends’ kids had much to do with the latter). Like Collection, DKNY has an accessories and shoe collection to underscore its New York City street-smart look. Karan saw that the many men in her life, starting with her husband, also needed a sophisticated system of dressing. Considering Karan’s father was a custom tailor, a menswear collection was inevitable, and it was founded in 1992. Since men cannot live by double face cashmere suits alone, DKNY Men emerged a year later in answer to his casual, sport side, which then beget its own dress shirt and tailored clothing collections. Determined to seduce all the senses, Karan took on the world of beauty in 1992 under the business and creative leadership of her husband, who designed the bottles and jars for the signature fragrances and their ancillary products. The beauty division went on to introduce best-selling fragrances. Completing the lifestyle approach to design, in 2001 Karan introduced a Donna Karan Home collection "all about touch and feel," which includes everything from luxe bedding and candles to cashmere throws, and DKNY home, which accents interiors with fashion-forward bedding and accessories. Donna Karan International has an excess of one hundred company-owned and licensed free standing Donna Karan Collection, DKNY, and DKNY JEANS stores worldwide. The first flagships opened in London - DKNY in 1994, and Collection two years later. 1999 marked the opening of the uptown New York City DKNY flagship store, located at 60th Street and Madison Avenue, and two years later, came the downtown DKNY flagship on West Broadway in SoHo. Bringing it back to where it all began, in 2001 Karan opened the Donna Karan New York flagship store, the premiere Collection showcase, at 819 Madison Avenue. Designed as "a serene escape from the city’s chaos," a dramatic indoor/outdoor river rock garden runs through the townhouse’s ground floor. For Karan, it literally and creatively began in New York. She was born into fashion on Long Island. Not only was her father Gabby Faske (who died when Karan was three) a tailor, her mother Helen was a showroom model and fashion sales rep. Even Karan’s stepfather Harold Flaxman was in the fashion business. So it was only natural that Karan, while still in high school, designed her first collection and staged her first show. Following her second year at Parson’s School of Design, Karan was hired by Anne Klein for a summer job . After three years as an associate designer, Karan was named successor following Klein’s death in 1974. Louis De ll’Olio , a Parson’s friend, joined her a year later. Together, they designed the Anne Klein Collection. In a foreshadow of DKNY , Karan created Anne Klein II in 1982, originating the concept of bridge and lifestyle dressing in fashion. After ten years of designing Anne Klein, Karan was ready to go out on her own with the support of Weiss and partner Takiyho, Inc. the owner of Anne Klein & Co. Fall 1985 saw the first Donna Karan New York Collection and the reaction from the press and retailers proved once again that Karan made fashion history. Throughout her long career, Karan’s peers have acknowledged her achievements with numerous accolades. The Council of Fashion Designers of America has saluted her six times; and most recently in 2010 she was nominated for their Womenswear Designer of the Year Award. In 2003, Karan was the first American designer to receive Fashion Group International's "Superstar Award." A year later, Karan's alma mater Parson's gave her an Honorary Doctorate to commemorate her contribution to the school and fashion industry, and in 2007, Glamour magazine named Karan one of their Women of the Year. Using her company’s visibility and resources for social causes is a heartfelt priority. A member of CFDA’s Board of Directors, Karan conceived and spearheaded its Seventh on Sale benefits to raise funds for aids awareness and education. Karan co-chairs the annual New York "Kids for Kids” events for the Elizabeth Glaser Pediatric Aids Foundation, as she has since its 1993 inception, as well as underwrites "Super Saturday,” an annual designer flea market/barbeque founded with the late Liz Tilberis in 1998 to benefit the Ovarian Cancer Research fund. To facilitate her many on–going philanthropic involvements, in 1999, Karan and Weiss established the Karan Weiss foundation. Karan's Urban Zen Initiative, founded in 2007, is the culmination of Karan's philanthropic efforts. Explains Karan, "I have founded the Urban Zen initiative to create a working structure for advancing wellness, preserving culture and empowering children. These are causes that mean the world to me."

HERE


Nessun commento:

Posta un commento

I prodotti qui in vendita sono reali, le nostre descrizioni sono un sogno

I prodotti qui in vendita sono per chi cerca di più della realtà

Cerca nel blog

Tamagotchi

PUBBLICITA' / ADVERTISING