GAURAVONOMICS – Rethinking purpose, participation and performance

“Gaurav Mishra helps global brands inspire, organize and energize their stakeholders by rethinking purpose, participation and performance. Gaurav supports 1250+ staff across 10+ agencies in India, Greater China, Japan and Southeast Asia as Asia Director for Social Media at MSLGROUP. Gaurav is also helping create two new global offerings at MSLGROUP on crowdsourcing insights and innovations and helping business leaders rethink purpose, participation and performance. MSLGROUP is Publicis Groupe’s truly international specialty communications and engagement network. MSLGROUP’s social media clients in Asia include P&G, Coca Cola and Sunkist across Asia; Perfetti, E&Y, Ikea, Singapore Tourism and Hong Kong Tourism in Greater China; and Dell, Volkswagen, Infosys and eBay in India. Previously, Gaurav studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, launched crowd-sourced election monitoring platform Vote Report India and co-founded social media agency 2020 Social, which was acquired by MSLGROUP.”

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