One of America’s leading experts in cults and mind-control provides
an eye-opening analysis of Trump and the indoctrination tactics he uses
to build a fanatical devotion in his supporters.
Over the
past two years, Trump’s behavior has become both more disturbing and yet
increasingly familiar. He relies on phrases like, “fake news,” “build
the wall,” and continues to spread the divisive mentality of
us-vs.-them. He lies constantly, has no conscience, never admits when he
is wrong, and projects all of his shortcomings on to others. He has
become more authoritarian, more outrageous, and yet many of his
followers remain blindly devoted. Scott Adams, the creator of Dilbert
and a major Trump supporter, calls him one of the most persuasive people
living. His need to squash alternate information and his insistence of
constant ego stroking are all characteristics of other famous leaders—cult leaders.
In The Cult of Trump, mind-control
and licensed mental health expert Steven Hassan draws parallels between
our current president and people like Jim Jones, David Koresh, Ron
Hubbard and Sun Myung Moon, arguing that this presidency is in many ways
like a destructive cult. He specifically details the ways in which
people are influenced through an array of social psychology methods and
how they become fiercely loyal and obedient. Hassan was a former
“Moonie” himself, and he draws on his forty years of personal and
professional experience studying hypnosis and destructive cults, working
as a deprogrammer, and a strategic communications interventionist. He
emphasizes why it’s crucial that we recognize ways to identify and
protect ourselves and our loved ones.
The Cult of Trump is
an accessible and in-depth analysis of the president, showing that
under the right circumstances, even sane, rational, well-adjusted people
can be persuaded to believe the most outrageous ideas. Hassan’s book is
essential reading for anyone wanting to understand the Trump phenomenon
and looking for a way forward.
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