L FOR LAZARUS

“Formed in early 2011, Amsterdam based L for LAZARUS creates unique, stylish yet practical fashion accessories, based on founder and designer Nicolette Lazarus’ passion for personal style and wearable innovation. L for LAZARUS is a brand for women who love to follow fashion but, more importantly, have developed an inner confidence and their own personal style. It’s a brand for women who are comfortable with who they are, and know what they want from fashion accessories: style, quality, versatility, and the ability to transform their look on a daily basis. L for LAZARUS successfully launched its first fashion innovation, the Échapeau, in October 2011. Derived from the French for hat and scarf (écharpe and chapeau), the Échapeau is an elegant combination of both that can be worn as one unique piece, as a classic hat & scarf set or as individual items. Rather than follow fashion industry ‘rules’ by sticking to one fashion category, L for LAZARUS focuses on individual pieces that represent wearable innovation. And by answering women’s requirements for timeless, beautifully-made items that: enhance their personal style; work with their current wardrobe for multiple seasons; and are as versatile as they are, L for LAZARUS pieces also represent good value for money. In addition to the Échapeau, the collection for Fall/Winter 2012 includes a versatile wool wrap and a capsule leather bag collection and will include clothing items for future seasons. L for LAZARUS pieces are designed to be part of, and enhance, a woman’s wardrobe from one year to the next. Founder and Creative Director, L for LAZARUS After completing a degree and MBA, founder Nicolette spent over 20 years in the advertising and communications world. She worked for well-known agencies, including a seven-year stint at Saatchi & Saatchi in London, running international campaigns for household name brands. Nicolette moved to Amsterdam, The Netherlands in 2007 to continue her career, and in 2010 set herself a new challenge to create unique pieces and L for LAZARUS, a business based on her passion for personal style and wearable innovation.”

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