BRIGHTROLL

“BrightRoll was founded by Tod Sacerdoti and Dru Nelson in 2006. In 2005, Tod was responsible for revenue at Plaxo. A partner at Sequoia Capital introduced him to a small, sister portfolio company named YouTube. The early metrics suggested that changes in bandwidth and consumer interest where beginning to drive massive shifts in online video viewing behavior. This seismic shift in online video consumption was coupled with a complete lack of scalable video advertising solutions and standards. Nearly every video site was built on custom content management, video player and ad delivery technologies, and all completely unprepared to address the broad needs of advertisers and agencies. Existing ad network solutions, primarily focused on banner inventory, were not optimized for video and it was clear that a new solution was needed. Tod and Dru joined forces shortly thereafter, with the mission to make all branded advertisers “smart video advertisers” and to make the process of buying, executing and optimizing online video campaigns easier. After months of development, BrightRoll took an initial step in fulfilling this vision by launching the industry’s first contextually targeted video ad unit. The initial product was an instant hit and over a thousand publishers signed up within the first six months. BrightRoll is now the world’s largest video advertising network with offices across the United States and European Headquarters in London, UK. We work with dozens of advertising agencies to manage campaigns for their leading brands, hundreds of publishers to fill their premium inventory and serve millions of advertisements everyday. In fact, BrightRoll has served over three billion advertisements since our founding. The rest, they say, is the future.”

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