“"New York Times"
best-selling author Jonah Lehrer shows us how we can all learn to be more
creative. Did you know that the most creative companies have centralized
bathrooms? That brainstorming meetings are a terrible idea? That the color blue
can help you double your creative output? From the best-selling author of
"How We Decide" comes a sparkling and revelatory look at the new
science of creativity. Shattering the myth of muses, higher powers, even creative
"types," Jonah Lehrer demonstrates that creativity is not a single
gift possessed by the lucky few. It's a variety of distinct thought processes
that we can all learn to use more effectively. Lehrer reveals the importance of
embracing the rut, thinking like a child, daydreaming productively, and
adopting an outsider's perspective (travel helps). He unveils the optimal mix
of old and new partners in any creative collaboration, and explains why
criticism is essential to the process. Then he zooms out to show how we can
make our neighborhoods more vibrant, our companies more productive, and our
schools more effective. You'll learn about Bob Dylan's writing habits and the
drug addictions of poets. You'll meet a Manhattan
bartender who thinks like a chemist, and an autistic surfer who invented an
entirely new surfing move. You'll see why Elizabethan England experienced a
creative explosion, and how Pixar's office space is designed to spark the next
big leap in animation. Collapsing the layers separating the neuron from the
finished symphony, "Imagine "reveals the deep inventiveness of the
human mind, and its essential role in our increasingly complex world.”
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