“Daniel Kahneman, recipient of the Nobel Prize
in Economic Sciences for his seminal work in psychology that challenged the
rational model of judgment and decision making, is one of our most important
thinkers. His ideas have had a profound and widely regarded impact on many
fields—including economics, medicine, and politics—but until now, he has never
brought together his many years of research and thinking in one book. In the
highly anticipated Thinking, Fast and Slow, Kahneman takes us on a
groundbreaking tour of the mind and explains the two systems that drive the way
we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more
deliberative, and more logical. Kahneman exposes the extraordinary
capabilities—and also the faults and biases—of fast thinking, and reveals the
pervasive influence of intuitive impressions on our thoughts and behavior. The
impact of loss aversion and overconfidence on corporate strategies, the
difficulties of predicting what will make us happy in the future, the
challenges of properly framing risks at work and at home, the profound effect
of cognitive biases on everything from playing the stock market to planning the
next vacation—each of these can be understood only by knowing how the two
systems work together to shape our judgments and decisions. Engaging the reader
in a lively conversation about how we think, Kahneman reveals where we can and
cannot trust our intuitions and how we can tap into the benefits of slow
thinking. He offers practical and enlightening insights into how choices are
made in both our business and our personal lives—and how we can use different
techniques to guard against the mental glitches that often get us into trouble.
Thinking, Fast and Slow will transform the way you think about thinking.”
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