“Over 110 years ago, James Cash Penney founded
his company on the principle of treating customers the way he wanted to be
treated himself: fair and square. Today, rooted in its rich heritage, J. C.
Penney Company, Inc. (NYSE: JCP) is re-imagining every aspect of its business
in order to reclaim its birthright and become America’s favorite store. The
Company is transforming the way it does business and remaking the customer
experience across its 1,100 jcpenney stores and on jcp.com. On every visit,
customers will discover straightforward Fair and Square Pricing, month-long promotions
that are in sync with the rhythm of their lives, exceptionally curated
merchandise, artful presentation, and unmatched customer service”
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