"Emilio Pucci, a dashing Florentine aristocrat,
began his fashion career unexpectedly on the slopes of Zermatt
in 1947 when the photo of a revolutionary ski suit he’d designed for a female
friend found its way to the pages of Harper’s Bazaar. Emilio Pucci naturally
embodied the post war, jet set glamour which captivated a new group of modern,
active women. The Pucci family home, a Renaissance-era Palazzo in the heart of Florence, was the ideal
location for the young couture fashion house, enthralling press and clients who
came to see the collections there. In the 1990’s, Emilio Pucci’s daughter,
Laudomia, took the reins of the family business and in April of 2000, formed an
alliance between the Pucci family and LVMH, with the French luxury group
acquiring 67% of the capital. She continues to champion her father’s vision in
her role as Image Director and Deputy Chairman of the brand.
Backed by the LVMH Group, the company has
soared once again on the international fashion stage, building a global store
network of more than 50 monobrand stores, including the Virtual Boutique, the
brand’s online store."
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