“Estée Lauder founded this
company in 1946 armed with four products and an unshakeable belief: that every woman
can be beautiful. Today, more than 60 years later, that simple notion has
literally changed the face of the beauty business.
Beginnings - Born Josephine Esther Mentzer, Estée Lauder
was raised in Corona, Queens,
by her Hungarian mother, Rose, and Czech father, Max. The name Estée was a
variation on her family nickname, Esty. Always interested in beauty, she was
mentored by her uncle, chemist John Schotz, and began her business by selling
skin care products to beauty salons and hotels.
The Power of Touch - Perhaps
Mrs. Lauder's most important legacy was her belief that in order to make a
sale, you must touch the customer. She spent a great deal of time advising
customers and teaching Beauty Advisors. "I didn't get there by wishing for
it or hoping for it, but by working for it," she often reminded her sales
force.
A Great Leader - Mrs.
Lauder's leadership inspired thousands of people. She received scores of
honors, including the United States'
Presidential Medal of Freedom and France's Legion of Honor. However,
Mrs. Lauder was happiest advising women during her in-store appearances. One of
her favorite quotes was "Telephone, Telegraph, Tell-A-Woman," because
she knew that once a woman tried an Estée Lauder product, she would love it and
share it with her friends.
Approachable Beauty - When
the company began to advertise, Mrs.Lauder insisted that its images portray
beauty that was both aspirational and approachable. Over the years, supermodels
Karen Graham, Willow
Bay, Paulina
Porizkova—and now Constance Jablonski, Liu Wen, Hillary Rhoda, Elizabeth Hurley
and Carolyn Murphy—have represented Estée Lauder. Elegant Style Mrs. Lauder was
also deeply involved with the package design of her products. Among her many
contributions was the choice of Estée Lauder's signature blue, which she
believed would coordinate with the décor of most bathrooms and bedrooms.”
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